About Us
Mushy Media (Pty) Ltd is a digital media company and independent label committed to bridging the gap between creators and artists through a mutually beneficial monetization model. Our Mushy Media Creator Music Program empowers YouTube Shorts creators to earn an additional revenue stream by using our music, while artists gain massive exposure through Content ID.
By allowing creators to promote artists’ music for free in exchange for a share of the revenue, we foster a win-win ecosystem where both sides benefit. As an independent label and artist, we are actively working to expand our program globally, giving more artists the opportunity to increase their reach and revenue while providing creators with even greater music options for their content.
Mission
To empower creators and artists through a mutually beneficial monetization model, allowing creators to earn revenue while giving artists greater exposure through Content ID. Our goal is to redefine digital music distribution, making monetization flexible, scalable, and accessible for all.
Vision
To create a world where creators and artists can effortlessly monetize, collaborate, and grow, leveraging flexible opportunities and scalable exposure through digital content.
